Music streaming service Spotify has introduced a new marketing feature, enabling brands to sponsor the 400-plus playlists the company curates, reaching and engaging target audiences through the passion point of music. The feature was unveiled with Kia Motors sponsoring the New Music Friday playlist to introduce its new Kia Sportage model. Through the sponsorship, Kia […]
Spotify is expanding its video offering with the launch of 12 original series in the UK, US, Germany and Sweden. The streaming app isn’t straying too far from its roots, though, at least initially. The first wave of series will all revolve all around music in some way, including music history documentary “Landmark”, hip-hop concert […]
