Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics. As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding […]
Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences. With deep content insights, marketers can now leverage the right […]
Twitter experienced healthy growth during the last 12 months, largely driven by the maturation of its video ad suite, with the company posting Q1 revenues of $665m, up 21% year-over-year. Ad revenue for the period was up 21% year-over-year hitting $575m with total ad engagements also up 69% although its cost per engagement fell 28%. […]