Ogury unveils new machine learning algorithm Lituus

Ogury unveils new machine learning algorithm Lituus

Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]

Polaroid Returns with Photography App

Polaroid Returns with Photography App

Photography brand Polaroid is attempting a digital rebirth with a new iOS app, Polaroid Swing, that enables people to create and share one second-long moving photos with a single tap. The free app, which launches today, is backed by some of the biggest names in tech and photography. “Human beings see the world in short […]

36 per cent of Movie Marketing is Shared on Mobile

36 per cent of Movie Marketing is Shared on Mobile

36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54 per cent) occuring on mobile, either through social networks, messaging apps or elsewhere. The figures come from marketing tech firm RadiumOne, which also found that […]