Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]

TabMo’s Point to Purchase solution lets brands measure true ROI on mobile ad campaigns

TabMo’s Point to Purchase solution lets brands measure true ROI on mobile ad campaigns

TabMo’s Point to Purchase solution enables consumer brands and retailers to track the meaningful actions that take place as a result of their mobile advertising activity, thereby delivering a definitive measurement of the return on investment (ROI) of a specific campaign. Building on TabMo’s drive-to-store solution, Branding to Store, Point to Purchase bridges online and offline […]

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

RhythmOne, a Taptica, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. The report provides full-year […]

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Criteo, the advertising platform for the open Internet, reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric. In its 2019 report, Is ROI dead? The state of Customer Lifetime Value 2019, Criteo benchmarks CLV awareness […]

Booming internet ads power faster global adspend growth, says Zenith

Booming internet ads power faster global adspend growth, says Zenith

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]

Personal and targeted communication is driving ad growth, according to Zenith

Personal and targeted communication is driving ad growth, according to Zenith

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

Brands must reorganise to maximise eCommerce growth, according to Zenith

Brands must reorganise to maximise eCommerce growth, according to Zenith

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]

IoT projects ‘expected to deliver payback within three years’, according to Fujitsu

IoT projects ‘expected to deliver payback within three years’, according to Fujitsu

Internet of Things (IoT) has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years. The study, from Fujitsu, signals that the days of simply experimenting with IoT projects are now consigned to the past. Fujitsu commissioned IDG Connect to better understand […]

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