The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
“Do it”, “everything is possible”, “yes, we can!” are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of “you can” has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can’t do: win […]
Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]