The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK […]
Investment in UK-based artificial intelligence (AI) companies has reached record levels after the first six months of 2019 saw more investment than the entirety of last year, according to new data. Venture capitalists had invested $1.63bn (£1.32bn) into UK projects by June, surpassing the $1.21bn raised by the end of 2018 and marking a record […]
Game analytics platform GameAnalytics has released its Mobile Games Benchmark report, which analyses how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU (Average Revenue Per Paying User) and ARPDAU (Average Revenue Per Daily Active User). GameAnalytics also […]
Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]
A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 37% of consumers in the UK […]
Despite being the first generation to grow up online, new data reveals that Generation Z (age up to 23) are the age group most likely to be influenced by what they see on the internet. Adobe’s Across The Generations study surveyed 1,200 UK consumers evenly distributed across Gen Z, Millennials, Gen X and Baby Boomers. It found that […]
Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research. The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world. Viewability […]
The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. According to the report, 70 per cent of consumers said they will replace store visits to a brick-and-mortar […]
Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab. Most online retailers leave post-purchase communication to their courier company. In fact, only 11 of Britain’s 100 largest online retailers contact their shoppers directly during […]