IKEA and Saatchi & Saatchi IS encourage us to unwind with the first ASMR campaign in Poland
![IKEA and Saatchi & Saatchi IS encourage us to unwind with the first ASMR campaign in Poland IKEA and Saatchi & Saatchi IS encourage us to unwind with the first ASMR campaign in Poland](https://lovelymobile.news/wp-content/uploads/2018/05/Picture2-701x395.png)
As part of the IKEA “Make Room for Nature” campaign, which encourages Polish consumers to think about the role of relaxation in their everyday lives, Saatchi & Saatchi IS produced a series of innovative audiovisual material. They recorded whispered and sensuous sounds, generated by touching IKEA products. Through these sonic experiences, viewers were able […]