IKEA and Saatchi & Saatchi IS encourage us to unwind with the first ASMR campaign in Poland
As part of the IKEA “Make Room for Nature” campaign, which encourages Polish consumers to think about the role of relaxation in their everyday lives, Saatchi & Saatchi IS produced a series of innovative audiovisual material. They recorded whispered and sensuous sounds, generated by touching IKEA products. Through these sonic experiences, viewers were able […]
