The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]
Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]
Google recently admitted that Android Pay and Google Wallet probably didn’t need to exist as two different services. After a fictional, Highlander-style battle, it was Google Pay that emerged victorious, taking on a new name to define this united brand. And so, Android Pay now becomes Google Pay. The app still does everything you’d expect […]
Google Maps has gotten an updated look. The driving, navigation, transit, and explore maps have gotten a refresh so that important information is shown more clearly. Gas stations will now appear more prominently during navigation, as will train stations on transit maps. When you schedule an event using Google Calendar, get a reservation confirmation in […]
The new look will allow publishers including Vice, Daily Mail, BuzzFeed and Cosmopolitan to show off their content instead of the current logos. It is understood that the revamp could be as soon as next month, according to VentureBeat. The site also said that the new look is being shared with people on the site. […]
Instagram has refreshed its branding, debuting a new logo and app design to position the platform as “vibrant and diverse” storytelling hub. The Facebook-owned app’s trademark Polaroid-like, colourful camera icon has been given a minimalist makeover. However, the ‘rainbow’ element of the logo lives on in gradient form while a simplified shape has been created […]
Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that allows guests to […]
LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]