Walmart partners with Rakuten to open its first eCommerce store in Japan

Walmart partners with Rakuten to open its first eCommerce store in Japan

US retailer Walmart has partnered with internet services firm Rakuten to open Walmart’s first eCommerce store in Japan, the Walmart Rakuten Ichiba Store. The business operates within the Rakuten Ichiba ‘internet shopping mall’, and aims to combine Walmart’s international expertise in delivering high-quality US brand products with Rakuten’s strengths in online commerce and familiarity with Japanese consumers. The digital […]

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

How Rakuten Marketing helped BoxFresh smash Google benchmarks with programmatic display campaign

Men’s footwear brand Boxfresh soared above Google benchmarks with programmatic display campaign to disrupt highly competitive market, working with Rakuten Marketing. Boxfresh was to re-establish its brand in UK and German markets and drive repeat business among online customers. Established in 1989, Boxfresh played a part in igniting the rise of streetwear as we know it today. […]