YouTube is no longer the number one location to view influencer content with the Google-owned platform being eclipsed by Instagram, according to a report from Rakuten Marketing and Viga. The research, which saw 1,000 UK consumers and 200 UK marketers surveyed as part of a global study, found that Instagram is used 65 per cent […]
As influencer marketing continues to get more intelligent, marketers have become savvier when it comes to the social media-led form of marketing. A study in 2017 found that UK marketers were willing to pay more than £75,000 to celebrity influencers for a single Facebook post promoting their brand. Almost two years later, this figure has fallen to […]
