Premium digital technology company, PubMatic released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. The newly released findings will guide publishers and buyers […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its second Quarterly Mobile Index (QMI) of 2018, which identifies trends in mobile advertising for Q2. The report includes key points around growth in mobile app advertising, highlighting trends in mobile video, private marketplaces (PMPs) and the expansion of cross-channel monetisation. The […]
PubMatic, the automation solutions company for an open digital media industry, announced that its Q3 2016 Quarterly Mobile Index (QMI) report identified major trends in programmatic mobile advertising, with highlights around header bidding and private marketplaces (PMPs). The company found that global adoption of header bidding for mobile web increased significantly across its revenue management […]
