In recognition of Shanghai’s diversity as a truly international city, Wunderman Shanghai continues its third year as the communications sponsor for ShanghaiPRIDE 2017, the first, largest, and longest-running LGBT event in China. Started in 2009, the ninth annual festival aims to create awareness and promote acceptance of the lesbian, gay, bisexual, and transgendered community through various sports, […]
‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]
Pokémon Go creator Niantic has formed a multi-year partnership with the John S. and James L. Knight Foundation, with plans to advance civic engagement in local communities around the US through AR experiences.a The collaboration will see Niantic’s gaming experiences, including Ingress and Pokémon Go, leveraged at select community events supported by Knight Foundation. These […]
Launched on April 20, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable […]
Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones. The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that […]
ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. The first to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution assures native ads are placed with the maximum contextual relevance available. The development of the S2S solution is a […]
WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]