Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
IAB Australia has launched The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines. “Native Content has come of age and has proven its value in building strong relationships between brands and publishers’ audiences. It’s the right time for IAB Australia […]
