Merkle launches data-driven planning methodology, Pando Planning, in the UK
Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the launch of its new planning methodology, Pando Planning. The launch of Pando Planning comes at a time when brands are demanding media strategies informed by robust first-party data insights, enabling them to reach audiences where they actually consume media. This planning approach delivers greater efficiency and value for clients and […]
