Foursquare, the social media platform of yesteryear turned enterprise tech company, announced a $150 million funding infusion on May 30 as well as its first acquisition. Placed, the Snap Inc.-owned ad-tracking attribution platform, was acquired for an undisclosed amount in a deal that also makes Placed founder and CEO David Shim Foursquare’s president. “This is […]
Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]
Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]