Music streaming service Pandora announced three advertising formats to help marketers target users better, and explained how ads of varying lengths can work together to help them meet their goals. The company said Short Form Audio, four to ten second audio spots; Dynamic Audio, tailored to listeners based on Pandora’s data; and Sequential Audio, which […]
Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click through rates, according to experts from the world’s largest centre for research into marketing. The study by researchers at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science has highlighted the need for researched evidence to support claims about […]
Blis and TVTY merge location-based advertising and moment marketing to launch innovative digital campaigns reaching consumers at the right time and place Blis, the global pioneer in advanced location data technology, and TVTY, The Moment Marketing company are empowering brands to launch location-based digital ad campaigns reacting to real-time events. By delivering personalised, location-powered ads […]