A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]

Clear Channel Outdoor RADAR gets smarter by adding Cuebiq’s real-time mobile analytics

Clear Channel Outdoor RADAR gets smarter by adding Cuebiq’s real-time mobile analytics

Clear Channel Outdoor Americas (CCOA) announced the evolution of its RADAR suite of Out-of-Home (OOH) advanced advertising platform with the addition of Cuebiq’s location intelligence and attribution solutions, which leverage the largest source of accurate location data in the US The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on […]

Apple taps into Euro 2016 frenzy with ‘Shot on iPhone’ spot

Apple taps into Euro 2016 frenzy with ‘Shot on iPhone’ spot

Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing “Shot on iPhone” campaign. The ad is soundtracked by Little Sims’ Wings, and showcases a montage of football-related shots by iPhone users. The spot is part of Apple’s long-running “Shot on iPhone” […]