AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution. According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization partners, improving consumer experience. It also allows AOL Demand (AOL’s programmatic platform) partners to compete […]
TV replaces AOL’s current programmatic TV offering in Australia and includes a range of new audience segments, features and insights for advertisers, giving them the opportunity to buy premium, brand safe, broadcast television in an automated fashion. Built on proprietary technology, ONE by AOL: TV is a self-service programmatic TV platform that allows advertisers to trade […]
