Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research. On Device Research, the marketing effectiveness research company, has announced the results of its first ‘State of Digital Brand Measurement’ research report, conducted […]
Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]
It’s no stretch to say that digital advertising can be annoying, and mobile ads even more so as they’re harder to avoid. For UK consumers, some mobile ad formats are especially irksome, according to a recent study commissioned by ad tech firm InSkin Media. Polling of UK internet users in Q1 2017 by mobile market […]