Fashion Bunker identifies a personalisation tactic that makes new visitors 16% more likely to make a purchase

Fashion Bunker identifies a personalisation tactic that makes new visitors 16% more likely to make a purchase

Online fashion retailer Fashion Bunker has adopted new A/B testing technology from Nosto to help optimise its eCommerce personalisation strategy. The merchant’s initial tests using the solution have revealed a personalisation tactic that makes first time visitors 16% more likely to make a purchase.    Fashion Bunker, which sells premium Australian fashion globally, including throughout the Europe and the USA, is […]

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from […]

Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Global research suggests fashion retailers in the UK are the most successful at persuading online visitors to buy, both on mobile and desktop. But UK shoppers spend less on each order than the global average (around 27% less on orders placed via mobile and 32% less on desktop orders). This is despite their orders including […]

Fashion shoppers 44% more likely to buy from Woodhouse Clothing thanks to new AI-powered personalisation

Fashion shoppers 44% more likely to buy from Woodhouse Clothing thanks to new AI-powered personalisation

The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Woodhouse has implemented personalisation technology from Nosto which uses advanced […]

New study shows mobile is driving 56% of festive online fashion sales

New study shows mobile is driving 56% of festive online fashion sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for […]