Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and […]
NinthDecimal, a leading marketing platform powered by location data, announced it has expanded its offline attribution platform, Location Conversion Index (LCI), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI helps marketers further connect their digital assets to offline sales, and provides retailers with a better understanding of the interplay between their […]
Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]
