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Home»Posts tagged with»Nielsen (Page 3)

Snapchat inks multiyear deal with Wimbledon as it reveals 10 million Brits are using the app each day

By Newsroom on June 1, 2016   Apps, Latest, Marketing, News  

Snapchat inks multiyear deal with Wimbledon as it reveals 10 million Brits are using the app each day

Snapchat has signed a multiyear deal to share live moments from Wimbledon, including user footage from the men and women’s finals. The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its […]

Second screen no more? Report reveals mobile apps rank #1 for consumer engagement

By Newsroom on May 18, 2016   Apps, Latest, Reports  

Second screen no more? Report reveals mobile apps rank #1 for consumer engagement

According to Opera Mediaworks, in their Q1 2016 Mobile First Insights report, mobile apps dedicated to entertainment and information-gathering for consumers are now reaching audiences as large as some of the top broadcast and cable TV shows. The company noted the evolution of mobile from being a communication tool to now a primary source of […]

China’s Mobile Users Not Keen on Video Ads, But the placements may still be effective

By Newsroom on April 4, 2016   Latest, Marketing, News, Reports  

China’s Mobile Users Not Keen on Video Ads, But the placements may still be effective

Mobile devices have helped bring the internet and digital media to more people in China than ever before. But 2015 research suggests that users in the country are less receptive to mobile video ads than their counterparts around the world. According to Kantar Millward Brown and On Device Research, just 9% of mobile users surveyed […]

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