Stasher.com, the sharing economy solution to luggage storage platform has announced an exclusive integration with Hotels.com, the global accommodation site, to enable consumers to book convenient luggage storage directly from the Hotels.com website and app. The integration connects travellers who have booked accommodation through Hotels.com with hotels and local businesses where they can safely store […]
According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China’s digital marketing will continue its growth momentum, particularly on mobile. 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than the increase in 2018, […]
Rovio Entertainment (ROVIO) and Resolution Games revealed details for the new VR game, which will debut in early 2019. Angry Birds VR: Isle of Pigs will allow fans of the incredibly popular franchise to swoop in on a remote island to take on the infamous green pigs with the help of their favourite Angry Birds characters. Kati […]
Marketers and brands are always looking for emerging trends and the next best thing to get them discovered with more engaging customers. We have observed what worked over the past year here at YouAppi and throughout the industry. With this knowledge, we were then tasked with learning how customers will operate in the future, what […]
CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google […]
Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. The experience ‘transforms’ your phone into a handbell […]
Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]
Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space. Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]
Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an alternative. In Acquia’s debut global report entitled Closing the CX Gap: Customer Experience Trends Report 2019, centred around the current customer service experience, it was discovered […]
Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone. Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics […]