Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]
Leading mobile marketing consultancy ConsultMyApp has appointed Gordon Bowman as its new Sales Director. Gordon will lead the agency’s business development strategy, expanding ConsultMyApp’s existing client roster which includes O2 Priority, General Motors, Channel 4, and Holland & Barrett. He will also work closely with the rest of the senior management team to expand the […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga, the legendary match-three puzzle game with over five trillion levels played. King’s brief will see BBH create a new brand platform for Candy Crush Saga and will unveil its new positioning in both the US […]
SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]
Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs […]
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner
AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly integrated into the gameplay of Wolves Interactive’s endless arcade game series Traffic Tour and Motor Tour as […]
Following their campaign last October, Motorola and its agency heaven surrounded themselves again with digital artists to express the diversity of interpretations of their new slogan, “T’as le M”. For this seasonal edition, the brand gave “carte blanche” to three talented motion designers, Alexandre Avram, Fanny Rollot and Vincent Viriot, who revisited the iconic logo, […]
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo