Oath begins international rollout of new mobile ad experiences

Oath begins international rollout of new mobile ad experiences

Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]