Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that gives mobile marketers the ability to meaningfully predict the traits of anonymous users in a privacy compliant manner. This offers a significant competitive advantage in an ecosystem where […]
Introducing Airship’s latest feature, the App Health Dashboard, a brand-new reporting dashboard that tracks your app’s performance through the entire mobile app lifecycle! Tailored reports to highlight key metrics, such as user growth, activation rates, engagement scores, retention rates and more. Say goodbye to guesswork and hello to data-backed decisions. The dashboard offers comprehensive insights […]
With 66% of customers using SMS to engage with companies, marketing experts say that texting is a powerful marketing channel A recent report by the ecommerce marketing platform Omnisend showed that brands were able to generate $33 million using SMS marketing in 2023. Another report shows that 66% of consumers choose to communicate with businesses […]
Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”), announced its continued growth in dominance within the mobile SSP space, confirmed by the release of Pixalate’s Mobile SSP Market Share Report for Q3 2023. The report places Verve Group as the No. 1 Mobile SSP in North […]
Consumers Download QSR Apps Mainly for Discounts and Promotions InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study, conducted year-over-year, found that consumers value QSRs […]
The spend and expense management platform Expend has launched ‘Expend Card Connect’, enabling real-time integration of Visa Business Card transactions for seamless processing of business expenses. The new product enables Visa Business Card debit and credit transactions to be passed into Expend in real-time. This allows expense data to be processed and ready for review […]
Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]
Leading mobile marketing consultancy ConsultMyApp has appointed Gordon Bowman as its new Sales Director. Gordon will lead the agency’s business development strategy, expanding ConsultMyApp’s existing client roster which includes O2 Priority, General Motors, Channel 4, and Holland & Barrett. He will also work closely with the rest of the senior management team to expand the […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga, the legendary match-three puzzle game with over five trillion levels played. King’s brief will see BBH create a new brand platform for Candy Crush Saga and will unveil its new positioning in both the US […]