As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin. A greater number of overall ecommerce purchases will come from smartphones, per Javelin’s estimate that mcommerce purchases […]
Social collaboration works for work, and what could be more social than mobile phones? The rising use of mobile technology has led to a growing need to provide mobile-optimized versions of everything, and is leading to a seismic shift in the workplace. A growing market of Millennials say that they would rather use text to […]
Perhaps younger audiences have shorter attention spans — or maybe they just want to cut to the chase faster. In any event, a new report from the Interactive Advertising Bureau — Multiscreen Video Best Practices — reveals that 10-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences. On the other […]
Mobile MOB use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data. The research, from Global Web Index, indicates that 2019 will be the year when mobiles start capturing more time than all other devices combined. However, age is a pretty crucial factor […]
Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that allows guests to […]