TSG uses Cyance Nexus platform to enhance its marketing capabilities

TSG uses Cyance Nexus platform to enhance its marketing capabilities

Cyance, a multi-award winning B2B customer behaviour technology company, has been appointed by Technology Services Group (TSG) as a key supplier. TSG, one of the UK’s leading IT services and solutions providers, is deploying the Cyance Nexus Behaviour Based Marketing Platform to enhance its account-based marketing capabilities and generate improved customer interactions.   The Nexus […]

Merkle achieves ‘Google Marketing Platform Certified’ status

Merkle achieves ‘Google Marketing Platform Certified’ status

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has achieved ‘Google Marketing Platform Certified’ status in addition to its existing Google Cloud Partner partnership. The status follows Google’s recent announcement that it has simplified its ad-tech and analytics suite. Named ‘Google Marketing Platform’, it now integrates the Doubleclick Digital Marketing Platform with the […]