The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific. The 2017 State of Marketing Attribution report provides detailed insight into a marketer’s perspective […]
Mediahawk, the UK’s premier provider of call tracking software, has launched an integration with Salesforce, global CRM (Customer Relationship Management) solution, achieving automatic end-to-end marketing attribution of phone calls. This innovative integration provides Mediahawk customers with over 40 pieces of crucial data on every phone call, caller and conversation. Marketers gain greater insight into how every […]
