Twilio, the leading cloud communications platform, announced that it has joined the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). M3AAWG is the premier industry group dedicated to combating bots, malware, spam, viruses, denial-of-service attacks and other online exploitation across platforms, including mobile, email, voice and emerging platforms such as social messaging. M3AAWG leverages the depth […]
Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]
Multiple hacker networks are involved in auto-redirect attacks that cost advertisers and publishers $1.13 billion annually. The finding is the basis for a report by GeoEdge, an ad verification company, based on the analysis of 650 million impressions. The mechanisms of attack include mobile click fraud, tech support claims, and malicious app installations. The umbrella […]
