WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, […]
Encore Digital Media, the experienced programmatic partner, is launching Business Elite, a highly targeted global programmatic service designed for luxury brands. Based on four years’ experience in reaching niche audiences for clients such as Investec and Fujitsu, Encore Digital Media can offer pinpoint targeting and advanced optimisation. The carefully honed approach means Encore can target […]
While high-end luxury brands are slowly starting to offer online sales in China, one area that remains especially uncharted territory for them is selling through WeChat. This may be about to change, however, as both Dior and Bulgari took the WeChat sales plunge for the recent Qixi Festival holiday. Both became some of the first […]