Google has introduced a loyalty API that enables merchants that accept Android Pay to provide customers with offers, rewards, and information about new items. The Card Linked Offers API provides a new channel for businesses to deliver targeted offers, once a person has added their loyalty card to Android Pay. US bakery company Panera Bread […]
Digital transformation — the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs. That’s the key takeaway from expert analysts in a new eBook sponsored by CodeBroker, a developer of mobile marketing technologies for retailers. Available now as a […]
