Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]

Kenshoo announces support of Apple Search Ads

Kenshoo announces support of Apple Search Ads

Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorised Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App […]

Kenshoo: Mobile video drives social ad spend up 50 per cent

Kenshoo: Mobile video drives social ad spend up 50 per cent

Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21% higher cost-per-click (CPC) as they become more specialised and valuable according to the […]