Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]
Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorised Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App […]
In the first quarter of 2018, Amazon‘s sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn) year-on-year. This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season. “The fact that our data suggests advertisers bucked […]
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21% higher cost-per-click (CPC) as they become more specialised and valuable according to the […]
Marketing firm, Kenshoo, has just become the first marketing technology provider to roll out full support for Google’s Expanded Text Ads (ETAs). When it launched in May, 45+ advertisers among the Internet Retailer Top 1000 began to deploy ETAs through Kenshoo. Since then, the company has served over 3.5m ETAs and 40% of weekly keyword […]