A study conducted by mobile video advertising platform Jun Group found that both men and women prefer gaming apps over all other app categories, since gaming apps provide them with the best ad experiences. The results of the study, which polled US audiences across app categories and ages, speak to the rising number of people who […]
Mobile has changed everything. Findings from a new Nielsen Media Labs study commissioned by Jun Group, a leading mobile video advertising platform, found that consumers prefer opt-in mobile advertising (aka “value exchange,” “incentivized advertising,” and “rewarded video”) over traditional digital ads like pre-roll and display by a near 2-1 margin (54 percent versus 29 percent). […]
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much. Snapchat 2.0 opens the door for marketers to create a very personal connection to consumers as users […]