Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

Social media campaign for The United State of Women’s 2019 Ambassador Program boosts recruitment by 70%

Social media campaign for The United State of Women’s 2019 Ambassador Program boosts recruitment by 70%

United State of Women revealed how an inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%. Created by branding and design studio Trollbäck+Company, the #RaiseHerVoice campaign shows how a strong creative idea, well executed across social media, can deliver a remarkable return on investment. The campaign, which […]