Smaato and Headway bring global in-app inventory to LATAM buyers

Smaato and Headway bring global in-app inventory to LATAM buyers

With rapidly-growing smartphone and mobile app usage in Latin America, the region is ripe with in-app advertising opportunities for Smaato demand partners. Latin America is the global leader in terms of app usage, with Argentina averaging the most in-app minutes per person worldwide at nearly 180 minutes per day. As a result, the Smaato platform […]

Twitter’s MoPub Now Offers Viewability Measurement via IAS and Moat

Twitter’s MoPub Now Offers Viewability Measurement via IAS and Moat

Twitter’s MoPub mobile ad exchange incorporated viewability measurement support from independent measurement providers Integral Ad Science (IAS) and Moat into its updated software-development kit. Application publishers on the MoPub exchange will now be able to offer in-app inventory that is measurable for viewability. MoPub head of commercial partnerships Meridith Miller said in a blog post that the measurement SDKs of IAS and Moat were […]