eCommerce advertising is continuing to grow, according to the Q2 2019 Digital Advertising Benchmark Report released by Marin Software, a digital marketing software provider. Marin found that there was a 40 per cent increase in ad spend when it came to eCommerce advertising, dominated by Amazon. Many retailers are also looking to Google Shopping to drive revenue, with shopping ads […]
Kelkoo, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the launch of its partnership with Google Shopping Ads as a Premium Partner. Google Shopping Ads by Kelkoo Group offers retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping. eCommerce retailers […]
Google has announced a new function to its digital ecosystem called Shopping Actions, allowing customers to use its Assistant and Search engine to streamline online purchasing. In a statement on its “Inside Adwords” blog, Google said, “Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and immediate assistance in completing their […]