Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]