Barneys launches in-store VR experience for spring campaign, in partnership with Samsung

Barneys launches in-store VR experience for spring campaign, in partnership with Samsung

 Barneys New York, the luxury specialty retailer, announced its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company and Samsung Electronics America. The iconic New York institutions have joined forces to create a virtual reality short film that blends fashion, technology and contemporary dance, premiering in Barneys New York stores […]

Rio 2016 Will Be the First Virtual Reality Olympics

Rio 2016 Will Be the First Virtual Reality Olympics

Hundreds of millions of people are expected to watch the summer Olympics in August, but only users of Samsung phones with a paid TV subscription will have the chance to watch the tournament in virtual reality for the first time, NBC Sports announced on Thursday. The London summer Olympics in 2012 attracted 217 million viewers, […]