Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, their creative technology arm, in partnership with Twitter announced the results of a scientific media trial examining the location of video ads within a social environment. The resulting report, The Art of the Takeover: Optimizing What Consumers See First, reveals best practices for in-feed advertising as […]
Twitter announced that it has rolled out First View to the UK and Europe, an ad offering that lets video promotions sit in prime positions on the feed, with Universal announced as the first brand to test the product. First View will work with a Promoted Trend to provide advertisers with premium ad placements for […]