Google’s app development platform gets an upgrade

Google’s app development platform gets an upgrade

Firebase, Google‘s default platform for app developers, has had a series of updates since it was acquired four years ago, and today brings the latest in that series, adding in-app messaging, new analytics reports and more. The new updates are aimed at helping developers to build better apps, improve their app quality and grow their […]

Google uses I/O to unveil app promotion tools to Apple developers

Google uses I/O to unveil app promotion tools to Apple developers

Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]