Adblock Plus maker rolls out ‘acceptable ads’ criteria for mobile

Adblock Plus maker rolls out ‘acceptable ads’ criteria for mobile

Eyeo, the company behind Adblock Plus, has unveiled a selective list of ad formats it will allow mobile users of its ad blocker to receive. The Acceptable Ads Committee, established by the company last summer, has been been working since then to establish the restrictive list of formats that it considers sufficiently in-obtrusive to allow. […]

New York Times ‘Exploring’ Ad-Free Model

New York Times ‘Exploring’ Ad-Free Model

The New York Times is “exploring the possibility” of offering consumers an ad-free digital subscription package, chief executive Mark Thompson has revealed, as the publisher seeks new ways to combat the rise of ad-blocking technology. Speaking at the IAB Ad Blocking & User Experience Summit, Thompson described how the New York Times was using pop-ups […]