Social-networking site Facebook launched two new India-specific tools — “Candidate Connect” and “Share You Voted” — to boost civic engagement on its platform during the general elections that commence in April. While “Candidate Connect” will help people learn more about candidates, the “Share You Voted” will provide people with polling information and enable them to […]
Brand initiative improves voting access for its customers during 2016 U.S. Presidential election and sheds light on voter inequality. 180LA earned a Grand Prix Lion in Promo & Activation and a Gold in Outdoor for Boost Mobile’s Boost Your Voice, a non-partisan initiative that took a stand against voter inequality, at the Cannes Lions Festival […]
General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favourite of its cereal brands’ monster mascots for a chance to win a $5,000 grand prize. Franken Berry, Count Chocula and Boo Berry are all in the running for the title […]