2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting. Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]
According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused them to pull back on spend. While 38% have started to question advertising rates, 24% have already reduced spend with Facebook and Google. In fact, negative headlines about Facebook and Google has had a knock-on […]
The ad industry’s standards body wants help as it considers toughening the requirements to call digital ads “viewable” so they’re more comparable with TV and other media. The Media Rating Council on Tuesday issued a call for research to help gauge what would happen, for example, if it required “viewable” ads to appear on screen […]
Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, “on target” mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its […]
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]
Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]
To create buzz for the launch of the app-based quiz ‘Tassimo Quiz’, Havas Media assigned TF1 to produce branded short clips, which take place in the universe of the comedy series “Nos Chers Voisins”. With 2016’s Christmas season just around the corner, the holiday-themed clips show one of the series’ families gathered at the dinner […]
Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. […]
Even as mobile dominates online display budgets, this rapid growth could be superfluous if advertisers aren’t prepared to properly address the effectiveness of mobile ads and their role in brands’s marketing mix modelling, warn experts. Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the […]
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]