Spotify is partnering with AB InBev and Dentsu Aegis Network to create its first global dynamic audio campaign in support of low-calorie beer brand Michelob Ultra. The Michelob Marathon seeks to capitalise on growing consumer appetite for healthy alternatives among those seeking to balance care of their bodies with an active social life. To do so personalised content will […]
Dentsu Aegis Network (DAN) has strengthened its data and analytics capabilities with the acquisition of a majority stake in Indian data firm Ugam. Ugam will now sit alongside Merkle, DAN’s in-house performance marketing agency, providing the latter with the requisite scale as well as establishing a platform for shared analytics services. To cement the transition […]
Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]
AdsDax, a revolutionary, blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India, the digital agency from Dentsu Aegis Network, to test digital ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective. The first campaign, delivered over four weeks in January and […]
With the growing penetration of mobile phones across the world and the steady decline in the cost of accessing the Internet, companies are fast realising the importance of investing in digital advertising. London-based media and digital marketing communications company Dentsu Aegis Network’s latest advertising spend forecast, which analysed data from 59 markets, suggests that global growth […]
Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space. Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]
S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost the industry […]
Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
Dentsu Aegis Network’s Amplifi has signed a deal with Spotify to use its first-party data in a new audio planning tool, that will allow brands to buy across radio and digital audio. The Audio Stack will use M1 survey data alongside Spotify’s data to better reach target audiences when they are listening to audio. The […]
Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]