Isobar partners with AdsDax to put rich media ads on the blockchain

Isobar partners with AdsDax to put rich media ads on the blockchain

AdsDax, a revolutionary, blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India, the digital agency from Dentsu Aegis Network, to test digital ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective. The first campaign, delivered over four weeks in January and […]

Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

Digital ad spend to grow significantly in APAC in 2019, according to Dentsu Aegis Network

With the growing penetration of mobile phones across the world and the steady decline in the cost of accessing the Internet, companies are fast realising the importance of investing in digital advertising. London-based media and digital marketing communications company Dentsu Aegis Network’s latest advertising spend forecast, which analysed data from 59 markets, suggests that global growth […]

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space.  Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost the industry […]

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]

Philips and Isobar show off AR campaign at Cannes Lions

Philips and Isobar show off AR campaign at Cannes Lions

 Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

Shazam tackles cyberbullying in Singapore with ‘Unmute Daniel’ campaign via MullenLowe Group

 MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who […]

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]