Google has launched Google Springboard, designed to act as an AI assistant for its enterprise customers. According to Prabhakar Raghavan, VP of engineering for Google Apps, the average knowledge worker spends the equivalent of one full day a week searching for and gathering information. Google Springboard aims to reduce this by searching across all the […]
Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday revealed new metrics that will […]
Dark social is an increasingly important source of referral traffic. According to new research from RadiumOne, dark social dominates how people share and interact with online content on smartphones. Its research found that dark social channels account for 77% of shared content via mobile phones, with just 23% coming from public social networks. And when […]
Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app. These insights can help improve the user experience when people interact with your business online. The main User Explorer page shows a list of client […]