77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
Lucid And The Trade Desk Power Advertiser’ Brand Impact
Andrew Appel to transition to role as Board Director and Advisor
IRI, a fast-growing, innovative, global provider of technology, data and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, […]
● Marketing tech category leader saw steady and sustained growth of 18% through the pandemic, 30% customer value increase, and is on track to achieve doubling of ARR within next 12 months ● Bolsters leadership team with key executive hires to support growth and expansion plans ● Kicks off 2021 with key product launch of powerful Cyance intent data and ABM platform, the only provider of fully GDPR compliant European third-party intent data
Cyance, the leading provider of global, third-party intent data, today announced significant momentum and growth results over the last financial year. The marketing technology, whose enterprise clients include K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with a powerful account-based marketing (ABM) solution. With over 55,000 […]
Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.
The verification, which is independently validated through an audit by ABC, demonstrates Audience Store’s compliance with industry best practice and gives partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. An independent specialist, Audience Store utilises millions of audience and data signals and the power of automation […]
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in digital display buying, […]
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer […]
DPL, the London-headquartered data tech start-up that enables clients to automate the application of artificial intelligence and behavioural science insights to improve marketing effectiveness, today announces the completion of a new funding round with an investment of 1.3m GBP and senior management changes. Led by the Angel CoFund (ACF), the new funding will enable DPL […]
Collaboration Brings Connected Market Insights to Category Leaders Across the Fast-Moving Consumer Goods Sector
Signals Analytics, the next generation advanced analytics platform that leverages external data to uncover trends and predictive insights, today announced that it has joined the Nielsen Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. Available through Nielsen’s Global Connect Business, this relationship expands the reach […]
● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]